In 2023, an estimated 4.9 billion people use social media across the world, and it is expected to rise to approximately 5.85 billion in the next 5 years. Apart from being a tool for mass communication, the media has also played a huge role in influencing and shaping the culture and mindset of its users. This makes social media a good ground for spreading the gospel of Jesus, particularly to the younger generation.
We can achieve this by equipping young talented Christians with cutting-edge media skills and also strengthening the media teams in those regions by organizing boot camps and training in support of Vision 2032. By equipping our Christian youths with social media skills, this training will contribute to their digital empowerment and participation in the digital age.
We will also launch highly effective media campaigns by collaborating with Christian content creators and social media influencers to spread the gospel in the most creative and engaging ways possible.